Teach the AI about your business

Open AI Agent. This page is what the AI knows and how it behaves.

1. Open AI Agent in the left menu.

The quick way

Type your website address into Analyze with AI and press Analyze website. Usetta reads the site and fills in the form. Always read and edit the result.

The fields

Start with the first three, in the Identity section:

Field	What to put
Company name	How you want the AI to refer to your business.
What you do	Two or three sentences describing your product or service.
Ideal customer (ICP)	Who you serve: role, industry, size, and what they struggle with.
Tone	How the AI should sound, such as friendly or professional.
Conversation goal	What a successful chat ends in: a booking, a demo, a trial sign-up.
Conversion link	The link the AI shares when someone is ready, such as your booking page.
Product knowledge	Facts the AI should use: opening hours, services, policies, delivery.
Pricing handle	How to talk about prices: share them, give a range, or move to a call.
Objection playbook	How to answer common pushback such as “too expensive”.
Social proof	Real reviews or results you are happy to quote.
Do not say	Words, promises or topics the AI must never use.
Extra instructions	Anything else, in plain words.

Press Save changes (top right). The AI uses the new settings on its next message.

Tip: Only write things that are true. The AI repeats what you give it, so never add a discount, guarantee or result you cannot honour.