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Lead stages explained

Updated 21 October 2026

Usetta tracks where each person stands and updates it as the conversation goes on.

StageMeaning
ColdNew, or has not shown real interest yet.
EngagedReplying and asking questions.
ObjectingInterested but pushing back, for example on price.
HotClearly ready: asking to buy, book or see something.
BookedA booking or appointment is confirmed.
ClosedThe conversation has reached its end.

You can filter the Unibox and the Leads page by stage, and the Analytics page shows where your leads sit right now.

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